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The highly vetted Pantone Color of the Year for 2018 is Ultra Violet. Where Pantone is going for next year is not yet known, but I have my own Magtone prediction, which is a blend of shocking pink, red and violet, called Jazzberry Jam. I didn’t make that name up—go google HEX color #BD0048—yet it seems appropriate because I got the idea from jam.

How do I vet my color choices? Well, this one came to me when, on a late summer Sunday, I was having a piece of toast and the black currant jam clinging to the side of a jar was sparkling in the sunlight at our kitchen table. My eyes started tearing up, and I felt it in my soul. That’s it.

Black currant jam. Photo by Coprid/iStock

Black currant jam. Photo by Coprid/iStock

I guess it would be possible to rationalize my feeling for this color. Right now we are a couple of years into what can be argued is a new feminist movement with bright pink often being used as a symbol of women’s strength. Red is a color of urgency, and purple is a color of authority and power. Mix them together, and you might just have the place we stand in history—and possibly with a color that symbolizes women’s rise in politics. (Need proof of that rise? A record 185 women have been nominated for House seats in 2018.)

So, with this beautiful shade in mind, of course I had to go looking for vintage fashion that showed it well. Feast your eyes on shades of Jazzberry Jam from vintage sellers on Etsy. As of today these are currently for sale and the links are in my Etsy favorites collection on the subject. It makes a very rich formal shade, looks lovely in velvet, iridescent fabrics and jewelry. In short, it makes a great color going into our Northern Hemisphere’s winter—and the November midterm elections in the U.S.


And hey, I may actually be on to something with this Jazzberry Jam thing: This is an image from Elle Decor, looking toward the predictions from Pantone for 2019. I may not be the only one feeling this!

What about you—Do you like this color? Do you wear it? What does it say to you?