Viewing entries tagged
small business

Comment

What I Still Choose

I still choose to know where something came from.

Perfectly aligned plaids. Hand-sewn buttonholes. A 1950s wool suit that speaks quietly—but clearly—about craftsmanship.

Not just the country, or the decade—but who made it and why.

I choose clothes made with thought: a carefully finished seam, perhaps stitched by hand, or fabric selected for how it will look and wear over time — not how it would sell. These qualities rarely announce themselves loudly, but they quietly last.

I still choose to let beauty take time.

Time to be made.
Time to be worn.
Time to settle in and become personal.

This is one reason vintage survives when trends don’t. Trends are designed for speed. Vintage was designed for living.

Keeping something — repairing it, understanding it, passing it along — can feel out of step with the world we live in now. But I’ve come to believe that keeping can be radical, gentle, and hopeful all at once: a challenge to disposable culture, a form of care for the object and its history, a belief in longevity and enduring value. It says: this mattered enough to stay.

A small business is a relationship that endures.

It’s conversation and trust. It’s the often unseen work: sourcing, mending, cleaning, measuring, researching, photographing, writing. It’s knowing that what I send out into the world will land in someone else’s life, not just their cart. Relationship-based commerce feels different because it is different. It asks for attention instead of urgency, care instead of volume — and that difference matters to me.

Here’s the quiet truth I keep returning to: I’m not trying to compete with everything. I’m trying to be faithful to something.

And if you’re here—reading, choosing thoughtfully, valuing what lasts—then we’re already in conversation. What we keep, what we mend, what we choose to value… that feels like enough to build on.

Comment