Earth Day and the Denisebrain 20th Anniversary

Today is Earth Day, and that alone is absolutely a cause célèbre! But it also happens to be the 20th anniversary of denisebrain, which I started on April 22, 1999. Why on Earth Day? I didn’t plan it that way, but I love that this day coincides because I believe that wearing vintage fashion is the most beautiful of recycling. I’m all for walking as gently as possible on our Earth. Did you know that I use 100% recycled-content tissue paper to wrap your items to ship? And that my web host MacHighway is wind-powered? And that I donate 10% of my sales to Save the Manatee Club?

On Earth Day, please consider wearing vintage (from me, or anyone else) as if the Earth depends on it—because it most likely does!

Twenty years of age—That makes my business officially vintage

I have BIG plans for this year, starting with a 20% off sale in my Etsy shop just today and tomorrow (April 22-23). Click HERE to jump to my shop and have the discount applied at checkout, or use the coupon code HAPPY20TH when you check out.

Now let’s get the 20th Anniversary party started, shall we?

denisebrain=18, Earth Day=47, The Earth=4.54 billion

Today is the 18th anniversary of denisebrain. I didn't plan this day to coincide with Earth Day in 1999, but it has always seemed fitting. After all, vintage fashion is the chicest form of reuse...recycling in style! 

Earth Day is now 47, dwarfing my little 18 years in business—and the Earth is estimated to be 4.54 billion years old, dwarfing most everything. I still feel that all we can do to honor our beautiful "home" truly matters.  

Please help me celebrate the 18th anniversary of denisebrain by using the coupon code 18THBIRTHDAY for 18% off any purchase from the denisebrain Etsy shop through Monday, April 24, 2017. 

...and celebrate the Earth every day by wearing vintage! 

Sweet 16 and even sweeter 45

Today is the 45th anniversary of Earth Day and the 16th anniversary of denisebrain.

On April 22, 1999, Earth Day was 29 years old and I sold my first vintage dress online. I wasn’t thinking “hey, Earth Day is a great day to associate with selling vintage clothing,” but it was my good fortune that the day coincided. I’ve always been interested in the beautiful recycling aspect of vintage clothing, so what a perfect day to get started.

Do you know how much you help the world when you don't purchase a new clothing item? To give one example, National Resources Defense Council states that just the water it takes to raise a pound of cotton (enough for one new t-shirt) is 700 to 2,000 gallons.

Some more good for the Earth:

• I wrap your items with acid-free tissue paper that is 100% post-consumer recycled
• The ribbons I tie packages with are made of 100% recycled cotton
• MacHighway, the website host for denisebrain, is wind-powered
• I donate at least 10% of sales profits to endangered species and environmental causes annually

Psst! Celebrate the 16th anniversary of denisebrain with a 16% savings in my Etsy shop. Just use coupon code SWEET16 through Friday, April 24