Viewing entries tagged
Earth Day


Earth Day and the Denisebrain 20th Anniversary

Today is Earth Day, and that alone is absolutely a cause célèbre! But it also happens to be the 20th anniversary of denisebrain, which I started on April 22, 1999. Why on Earth Day? I didn’t plan it that way, but I love that this day coincides because I believe that wearing vintage fashion is the most beautiful of recycling. I’m all for walking as gently as possible on our Earth. Did you know that I use 100% recycled-content tissue paper to wrap your items to ship? And that my web host MacHighway is wind-powered? And that I donate 10% of my sales to Save the Manatee Club?

On Earth Day, please consider wearing vintage (from me, or anyone else) as if the Earth depends on it—because it most likely does!


Twenty years of age—That makes my business officially vintage

I have BIG plans for this year, starting with a 20% off sale in my Etsy shop just today and tomorrow (April 22-23). Click HERE to jump to my shop and have the discount applied at checkout, or use the coupon code HAPPY20TH when you check out.

Now let’s get the 20th Anniversary party started, shall we?



denisebrain=18, Earth Day=47, The Earth=4.54 billion

Today is the 18th anniversary of denisebrain. I didn't plan this day to coincide with Earth Day in 1999, but it has always seemed fitting. After all, vintage fashion is the chicest form of reuse...recycling in style! 

Earth Day is now 47, dwarfing my little 18 years in business—and the Earth is estimated to be 4.54 billion years old, dwarfing most everything. I still feel that all we can do to honor our beautiful "home" truly matters.  


Please help me celebrate the 18th anniversary of denisebrain by using the coupon code 18THBIRTHDAY for 18% off any purchase from the denisebrain Etsy shop through Monday, April 24, 2017. 

...and celebrate the Earth every day by wearing vintage! 



Sweet 16 and even sweeter 45

Today is the 45th anniversary of Earth Day and the 16th anniversary of denisebrain.

On April 22, 1999, Earth Day was 29 years old and I sold my first vintage dress online. I wasn’t thinking “hey, Earth Day is a great day to associate with selling vintage clothing,” but it was my good fortune that the day coincided. I’ve always been interested in the beautiful recycling aspect of vintage clothing, so what a perfect day to get started.

Do you know how much you help the world when you don't purchase a new clothing item? To give one example, National Resources Defense Council states that just the water it takes to raise a pound of cotton (enough for one new t-shirt) is 700 to 2,000 gallons.

Some more good for the Earth:

Psst! Celebrate the 16th anniversary of denisebrain with a 16% savings in my Etsy shop. Just use coupon code SWEET16 through Friday, April 24



Earth Day, and the 15th anniversary of denisebrain

Although it was a coincidence, I’ve always thought that having my business’s anniversary be on Earth Day is highly appropriate. Vintage clothing, after all, is the most beautiful of recycling. If it isn’t on your list of things to do to save resources, consider the humble t-shirt. According to National Resources Defense Council, just the water it takes to raise a pound of cotton (enough for one new shirt) is 700 to 2,000 gallons.

Today, besides celebrating the 44th Earth Day, I am celebrating the 15th anniversary of denisebrain. 1999 now seems like a very long time ago, but that is the year I first hung out my virtual shingle and sold my first vintage dress.

Many things have changed since 1999. I wish I could turn back the clock to my younger self, but that’s not possible, and in many ways it wouldn’t be a good thing.

I can, however, offer my customers a taste of the past: For the next week I am marking down my postage costs to more or less where they were when I started. Some examples: A just over one pound package across the U.S. is now about $10, and for this week you will get the vintage rate of $3.95. For the same package going to Australia, pay $11 instead of $17. In my Etsy store you will find these rates already in place. In my web store it isn’t so easy to change the postage so I will reimburse you the extra postage paid during the week of April 22 through 29.

Enjoy my carefully chosen clothing from the past and a postage rate from the past this week while you do your part for the Earth.



It was 14 years ago today...

...that I launched my business denisebrain.

Although it was coincidental, I have always thought it appropriate that Earth Day is the day I celebrate my business’s anniversary. After all, vintage clothing is recycling; some of the most beautiful and worthy reusables I’ve ever seen are finely made clothing and accessories from the past.

Recycling is just one of the many reasons to love vintage clothing, but it’s a great one.

This year I want to let you know that in honor of Earth Day I have started using recycled acid-free tissue paper to wrap your purchases. I am also pleased to say that my website is hosted by MacHighway, powered by wind energy.

Are you wearing recycled clothing? Today would be a great day for it.

Happy Earth Day!



Today is Earth Day

It’s Earth Day and a very good day to remind you that vintage clothing is a chic way to go green.

I also want to remind you that 25% of every purchase from any of my shops through the end of April will help endangered manatees through the Save the Manatee Club. Please read about how far they've come, and how much is left to do, by reading that organization’s Earth Day message.

This is also the anniversary of denisebrain, which I started in 1999 on Earth Day. 1999...can you believe it? I scarcely can!

An early effort

...and more recently.



Earth Day 1970, and what you might have worn

On April 22, 1970, with a growing concern for the degradation of the natural world already sweeping the country, Wisconsin senator Gaylord Nelson's idea of a teach-in for the environment grew into Earth Day, a day for understanding the environmental issues confronting the planet.

Unofficial Earth Day flag, by John McConnell: the Blue Marble (NASA photo) on a blue field

According to the Wikipedia article on Earth Day, over 20 million people participated in the first year, and Earth Day is now observed on April 22 each year by more than 500 million people and several national governments in 175 countries.

Approximately 7,000 people gather on Independence Mall in Philadelphia on the first Earth Day (photo from

Manhattan filled with pedestrians for a vehicle-less 2 hours on the first Earth Day (photo from

One of the embroidery patterns from a 1970-71 McCall's Needlework & Crafts magazine

Looking back to 1970 this week, I am featuring vintage items that date from 1970 and a few years before or after.
April 22 is also the day I started denisebrain, one dozen years ago today. I think this even more today: Vintage clothing is recycled clothing and helps the style!



Earth Day and denisebrain anniversary

Earth Day and I go way back—I remember being very excited about the very first one in 1970, and drew this poster for my father.

Fast forward to Earth Day 1999, when I decided to give the vintage clothing business a try. This is the first dress I sold.

You know that vintage clothing is generally better made and more interesting and beautiful than anything new, but today especially, remember it is recycling. That is one of the main reasons I love doing what I do.

Happy Earth Day!