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It's the 25th anniversary of denisebrain!

I’m uncharacteristically speechless about my business turning 25 today. I thought of rounding up some highlights, but that would be a book! So instead, here’s a video that gives you a sense of how a quarter century feels:

You can help me celebrate this occasion by enjoying 25% off your purchase from the denisebrain Etsy shop (affiliate link) through April 26. No coupon code needed.

A word cloud of my website

Just to be sure you know, regardless of the discount in my shop:

  • 10% of profits goes to Save the Manatee Club

  • 100% of profits from the Pink Heart Shop of my Etsy store goes to Dress for Success

  • One tree is planted per order, via One Tree Planted


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Can you have a *vintage* capsule wardrobe?

So we’re on the same page: A capsule wardrobe is a curated collection of essential and versatile clothing items that can be mixed and matched to create a variety of outfits. The concept of a capsule wardrobe emphasizes quality over quantity, focusing on timeless pieces that never go out of style. By investing in key wardrobe staples such as a classic white shirt, a tailored blazer, a little black dress, and well-fitted jeans, the thinking goes, you can build a wardrobe that is both functional and stylish.

The term “capsule wardrobe” is often attributed to Susie Faux, the founder of the London clothing shop Wardrobe. She wrote in her 1988 book Wardrobe:

"If we apply capsule to everyone, we have to ask: What is his or her lifestyle? What is the most important piece for that lifestyle? That might be a perfectly tailored dress to see friends in; or a beautiful jacket for the office. For others, it might be nice jeans and tops.”

What I especially like is that, even in the power-suit 1980s, Faux acknowledged the variations in lifestyle that would determine the pieces in a capsule collection.

You tend to see a lot of work-appropriate attire in capsule wardrobe suggestions, but these do not suit everyone’s lives.

A belted trench coat. Does such a coat fit into everybody’s lifestyle?

Jeans. Arguably on most people’s lists. I don’t ever wear jeans, so they’re not on mine.

The perfect white shirt. Are you a new mom or dad? Probably not the best thing to invest in at the present.

Some of us don’t wear pants, some don’t wear dresses. Some of us don’t wear flats while some don’t wear heels. 

 

My kind of capsule wardrobe!

I would argue that the first thing to do is to decide what you’d own if you could only have, say, 20 items to wear. What does your day-to-day life demand? What do you want to wear often? And, dare I say, does it spark joy?

For me this would ideally include:

  • Several printed dresses in cotton or rayon

  • Silky jacket to throw over anything

  • Longish tailored blazer

  • Shoulder bag in a bright color

  • Several bright-colored and/or patterned shirts

  • One black knit shirt

  • Oversized white cotton button down shirt

  • A couple of colorful flaring and/or knit skirts

  • Black wide-leg pants

  • Dressy but comfortable black block heel shoes

  • Clogs in a bright color

For me, print mixing gets a big green light. I choose dots and stripes often to mix with florals and other prints. I couldn’t live with nothing but the solids that are usually the backbone of a capsule collection.

Could all the above be vintage? Yes they certainly could be. In fact in this collage, all are vintage pieces I found while window shopping on Etsy.

If you make your own list of 20± must-have pieces, could they be vintage too? Would the cut matter the most, the style, the color, comfort or quality?

Claire McCardell (1934). Five-Piece Travel Ensemble. Metropolitan Museum of Art. Retrieved from https://www.metmuseum.org/art/collection/search/81696

Although Suzie Faux popularized the term capsule wardrobe, it was not her invention.

An early incarnation of the type is Claire McCardell’s 1934 travel wardrobe consisting of a blouse, skirt, coat, halter top and wide-leg trousers. It was visionary, but she did not use the term capsule. According to Wikipedia,

The use of "capsule" to mean "small and compact" was a distinctly American use of the word that surfaced in 1938 according to the Oxford English Dictionary. The term capsule wardrobe appeared in American publications as early as the 1940s to denote a small collection of garments designed to be worn together which harmonized in color and line.

Can a capsule wardrobe be mostly or entirely vintage?

What are some attributes of a curated wardrobe, and how do these intersect with vintage fashion?

Quality. One of the primary reasons to opt for vintage pieces in a curated wardrobe is the calibre of their construction. Vintage clothing often features exquisite craftsmanship and attention to detail that is rarely found in modern garments. 

Economy. Vintage items are often wildly economical for their quality. 

Sustainability. Not one of the classic parameters of the capsule wardrobe, but this is now. Pre-loved fashion’s eco-friendliness is arguably the most important aspect of having a vintage capsule wardrobe: It doesn’t use the Earth’s resources, and with high quality, it lasts.

While being sustainable and economical, you can find typically well-made and durable pieces that withstand the test of time. Whether you're a minimalist at heart or simply looking to declutter your closet and refine your personal style, creating a vintage capsule wardrobe can be transformative. By carefully selecting items that reflect your aesthetic, you can build a wardrobe in which every piece fits you and your style.

If you could use some help with your style and your capsule wardrobe possibilities, there is an amazing resource on the website Minimize My Mess. I love her 57 fashion styles to mix and match! I found myself leaning toward Vintage (duh), Eclectic and Garconne, but I’ve gone through nearly all the styles on the list. If you read that article, please let me know in the comments what three fashion types triangulate your style best. I’d also love to know if you are a capsule wardrobe pro, capsule wardrobe curious, or don’t think the concept is quite right for you.

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Happy Manatee Appreciation Day!

Once again we’ve come around the sun to the last Wednesday in March, officially known as Manatee Appreciation Day.

When did you first learn about manatees? Some people grew up with Sesame Street and this catchy number:

I can tell you that even though I loved animals as a child, I didn’t know of the manatee’s existence. When I finally came around to finding out about them as a teenager, I was shocked that such an endearing animal was at risk of extinction.

You will be forgiven if you too didn’t know a lot about manatees, such as that they have barely any fat on them, they are related not to seals or walruses but to elephants, they can’t turn their necks, their tails are called paddles, the species is between 30 and 60 million years old, they have flipper nails, and they are absolutely gentle herbivores.

Here’s the thing about manatees: To know them is to love them! So it is of vital importance that people learn about manatees, and how to protect them from boat propellers, fishing lines, loss of seagrass, red tide and climate change. With no natural predators, man is the manatees only “enemy,” and the toll we take is horrifying.

What can I do?

You can find out about manatees and opportunities to help them through Save the Manatee Club. There you can volunteer, donate, shop their store or partake in the classic Adopt-A-Manatee® program. Over the years I have adopted Bama, Brutus, Chessie, Deep Dent, Elsie, Flash, Howie, Lenny, Lucille, Margarito, Merlin, Georgia, Ilya and Rosie. It gets pretty crowded around here! 😂

I donate 10% of my denisebrain sales to Save the Manatee Club, so if you purchase vintage fashion from my Etsy shop, you help the manatees! I’m so grateful that my wonderful customers often express their support.

I was deliberating between this dress and a couple others from different shops. Then I saw your note about donating to Save The Manatees. Done! Sold! I have loved manatees since I was a child, and I “adopt” one every year. His name is Floyd. Anyway - completely obsessed with the dress and 100% will be supporting your shop as often as I can afford!!!
— Rebecca

Now on Zazzle too

To commemorate this Manatee Appreciation Day I’ve just opened a Zazzle shop with print-on-demand manatee items and I pledge to give 10% of sales from that shop as well. Today, in honor of Manatee Appreciation Day, I will donate 100% of sales. Have a look:

It seems that even the United States Postal Service has gotten into the act this year, with a new manatee stamp issued today:

What are you doing this Manatee Appreciation Day? I plan to stand by my manatee!

Please note: There are a couple of affiliate links in this post. These allow me to earn a little at no cost to you.

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Aw shucks Google


denisebrain rankings on Google search

 

how to care for vintage clothing #1

fabrics used for vintage clothing #1

condition of vintage fashion #1

mending vintage fashion #1

what's your vintage-wearing persona #1

how to clean vintage clothing #2

how to wash vintage clothing #2

how to get wrinkles out of vintage clothing #2

how to get stains out of vintage clothing #2

how to choose vintage clothing that fits #3

how to get odors out of vintage clothes #5

measurements for vintage fashion #6

how to store vintage clothing #7



I’m bragging here but it’s for a purpose. These Google rankings are for blog posts I have written.

BUT I have a book and it contains all my best tips for taking care of vintage fashion, plus a whole lot else. That books is 20% off (for the first time ever!) in my Etsy shop through Wednesday, March 6, no coupon needed. That’s $16.80USD + postage. And I’ll sign it if you like. 😊

Wear Vintage Now! Choose It, Care for It, Style It Your Way in my Etsy shop (affiliate link)



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What is "retro" fashion?

Yesterday was National Retro Day. (What would we do without all the quirky holidays?)

Merriam-Webster’s definition of retro is:

Relating to, reviving, or being the styles and especially the fashions of the past : fashionably nostalgic or old-fashioned [retro look]

Origin of RETRO :French rétro, short for rétrospectif retrospective

First known use: 1972

Oxford places the word’s origin in the 1960s.

So, retro fashion can be from any time period, from the Grecian style of 1800-1810 to 1950s styles being made today, although we only started calling it retro in the 1960s to ’70s.

Just a reminder: Vintage, in the clothing world, is considered to be 20 years old or older. Antique is at least 100 years old.

Pop quiz! Are these pieces vintage, retro or both?

1. View the dress

2. View the dress

3. This one is a bit of a trick! View

4. View the dress

Did you guess correctly?

Please note: The links to the items in my shop are affiliate links.

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Understanding Ease

Have you always wanted to wear one of those va-va-voom fitted dresses from the 1950s?

Studio publicity still. 20th Century Fox, Public domain, via Wikimedia Commons

A 1950s to early ’60s sheath dress such as the ones Marilyn Monroe often wore in the 1950s is almost always designed to highlight an hourglass shape, with a relatively fitted waist and a waist seam that doesn’t usually have any stretch.

If you know your measurements (and you need to in order to wear vintage clothing that fits) then you also need to consider how much extra space you need to be able to enjoy yourself in your vintage dress. This is called “wearing ease.”

How much ease do you need? Each of us is a little different in our fit preferences, but we all need to breathe, and most everyone needs to sit, walk, and move her arms. The minimum ease needed for wearing comfort in a fitted dress made of woven fabric is:

  • 1 ½–2 ½” (3.8–6.4 cm) at the bust

  • ¾–1" (2–2.5 cm) at the waist

  • 2–3" (5–7.5 cm) at the hip (although it looks like Marilyn was going with less!)

So, let’s say you have a 28" (71.1 cm) waist, you will want to look for a vintage dress that measures about 29" (73.7 cm) at its waist.

Generally, for clothing made of a non-stretchy woven fabric, someone on the smaller end of sizes can comfortably go with the least wearing ease, while someone on the larger side will want to go with the higher ease measurements for comfort and a visually pleasing fit. By contrast, a garment made of a knit fabric can have no ease or even negative ease (in the case of a swimsuit, for instance) for a proper fit.

Another kind of ease is “design ease,” which is part of the cut of the clothing. Every era has a variety of styles and fits, and the ease will vary with the cut of the garment. If you are looking to fit a 1960s flaring tent dress made of a woven fabric, the design ease at the bust will be close to the wearing ease, but the design ease at the waist and hip will be much greater. For a strapless 1950s formal, there may be very little design ease through the bodice because the dress might not stay up if it isn’t properly tight! I think we can put up with very little wearing ease for more formal—and briefer!—occasions.

Even if you prefer a tighter fit in most of your modern clothing, please consider the age of the vintage garment and its fabric when choosing what ease you need. A vintage garment made of delicate or loosely woven fabric can show pulling along its vertical seams or even rip if worn too tightly. Thankfully, because of its construction, that 1950s strapless gown is more likely to be tolerant of a close fit. A 1920s beaded silk chiffon dress, on the other hand, is not going to tolerate any tightness.

Looking online, you may spot the waist measure you want for a vintage sheath dress, but the bust and hip measures look too big. That is not uncommon when comparing 1950s to modern sizing. The female body has gone through many fashion ideals, with fits that accentuate and exaggerate those ideals.

No matter what era of clothing you fancy, you have to choose by the measurement that most challenges the wearing ease you need, So, if you’re looking at a 1960s shift dress that has plenty of ease for your waist but is a bit too slim in the bust and hip, you will want to look until you find another shift with the ease you need at the bust and hip. Likewise, if you see a 1950s shirtwaist dress with a bust measurement that looks ideal for you, but the waist measure seems like it might be too tight, search for a similar dress with a waist measure that allows enough ease.

Even when shopping in person, knowing your measurements saves a lot of time, effort, and potential disappointment. Some vintage shops indicate measurements on tags. Others give general size indications or no indications at all. If you take along a measuring tape and measure the hanging item to get an idea if it will fit, you eliminate much of the guess work.

This blog is adapted from my book, Wear Vintage Now! Choose It, Care for It, Style It Your Way.

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Whooo doesn't like a ’70s owl?

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Whooo doesn't like a ’70s owl?

Do you ever pine for the groovy 1970s? Nothing can take you back faster than a vintage owl fabric print, jewelry or a decorative figurine. With the rise of the environmental movement beginning in the late 1960s, the 1970s was the Decade of the Owl. Do you remember Woodsy Owl and his slogan “Give a Hoot, Don’t Pollute”? He first appeared in 1971.

Cultures around the world see the owl in a variety of ways—Many Native American tribes believe the owl is the spirit of an ancestor. They represent the energy of wise elders. In some Asian countries, owls symbolize good fortune and protection. In ancient Egypt, owls were seen as the gatekeepers of the underworld. They were symbols of courage and supernatural wisdom. Roman and Greek cultures revered owls.


Whatever symbolism fit in the 1970s, owls met the times with aplomb. You could find kitschy owl banks, and diamond owl brooches. The most common fashion use seems to have been pendant necklaces. At this moment there are thousands of such necklaces on Etsy.

Here are just a few of the fashionable vintage owls I’ve come across:

Of course, the owl was almost matched by the mushroom in popularity in the 1970s. A theme for another day…

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The Magtone color of the moment: Sherwood Forest Green

After a number of years of activity, The Magtone Color of the Moment declaration has been sitting on its hands for two years. Why? I like Very Peri (Pantone Color of the Year for 2022) and Viva Magenta (2023) just fine.

But right now, I can’t keep my mouth shut. Pantone’s Peach Fuzz? I would be fine with a vibrant peach verging on papaya, but this super desaturated soft peach, while well-intentioned, is just too soft for me.

I have something diametrically opposite in mind this year.

First, allow me to explain. I choose my Magtones by feel. I see a color and it sends a bolt of emotion through me. It isn’t a cerebral choice, or a color that I would pick just because I like it.

This year the color that sent that bolt through me is surprising. It’s a deep, dark bluish-green called, among other things, Sherwood Forest Green. Hex code #364e4c. It’s close to a bottle green, and it is especially nice to see it with some iridescence or luminescence. I love it in velvet, suede, satin and patent especially. As of this writing, these items are all available from Etsy sellers. You can find them in my collection, Sherwood Forest Green. (affiliate link)

Why am I feeling this color?

I see Sherwood Forest Green as enduring, calm and rich in quality. It is like a deep dark woods in which you feel both safe and at peace. The trees around you represent life, majesty and continuity.

How do you feel about this color? I’m planning to offer for sale all I can in this shade, so I’d really like to know if you feel it too! Let me know in the comments.


This blog post contains an Etsy affiliate link, which can help me keep my business afloat at no cost to you.

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Denisebrain best of 2023

Once again, I’m back to share some favorite items sold in the year just past. Some sold somewhat before I could blink, some took a little while but thrilled their new owners.

Those of you who know me from some time ago may wonder why I’m not doing more modeling of my vintage finds. I have psoriatic disease which has made many things more challenging. Occasionally, the frustration of trying various medications and treatments wears me down, but this year, 2024, is my year to focus on doing as much as I can for my health. I want to feel more like myself again.

In the meantime, I can’t thank these models enough for bringing my vintage clothing to life! (Shown in this blog are Ceydar, Sarah, Roxy, Selah and Gianna.)

And to my customers and followers, THANK YOU—it’s black and white: You love vintage fashion! I am so grateful for your continued support.

Two favorites from the 1970s in verrrrry 70s brick and burnt orange: The Roncelli set with train still had its tags on! Be still my vintage-loving heart!

I was trying to find some help with modeling during the summer when out of the blue I thought of a wonderful vintage-loving local weekly newspaper writer, Chey, who looked like a princess in shades of blue. You can meet her in my blog.

For me, it is difficult to sell vintage wedding dresses. I have collected very few to sell, and usually only if they are in absolutely excellent shape, not extra-small, and quite interesting. This dress is all of these. Dating from the late 1940s by my estimate, it became a bride’s gown in Japan this year. I wish her every happiness! 結婚おめでとう!

Was 2023 ever the year of -cores! Mermaidcore, Barbiecore, Regencycore and, of course, Cottagecore, which these two Gunne Sax dresses (the blue was made from a Gunne Sax pattern) exemplified. What’s your prediction about 2024’s trends? I have ideas, but I’m going to share those in another blog.

I don’t know if there is any -core involved in this, but when I offered these outstanding lounging/hostess pajamas, they received a lot of love!

This spectacular but flawed 1920s silk dress found its forever home. I understand the challenge of caring for ephemeral objects, and I so appreciate the person who took on this beauty.

There’s never a year in which I don’t offer and sell vintage Hawaiian wear. This year, along with the rest of you, the wildfire on Maui deeply troubled me, and I sold a his-and-hers 1960s-70s set with 100% of proceeds going to the Maui Humane Society. MHS has done spectacular work reuniting pets with residents and treating animals that had no home.

There’s nothing more classic than black and gray, and it’s great to have both in one reversible coat!

Then there’s the intricacy you find with vintage fashion—can you even imagine finding something like any of these new?

The bright thing at the bright time: There doesn’t seem to be any slowing down of this trend!

The pop of red with black—it’s the cherry on top!

Here is just another chance to remind everyone that vintage fashion is the greenest way to dress.

If you are like me, you want to do whatever you can to help the planet with your everyday actions, and vintage fashion is a wonderful and accessible thing to do. How to feel extra good about your purchase? As always, I donate 10% of my profits to Save the Manatee Club for the protection of this beloved and endangered species. I also give $1 for every sale to One Tree Planted, which plants a tree for each dollar received. In addition, 100% of profit on items in the Pink Heart Shop of my Etsy store benefit Dress for Success to help women thrive in work and in life. (Psst: Some of the best items I offer are in the Pink Heart Shop!)

Other things that happened this year?

I was honored to have the last word on Huff Post, reached 4,000 sales on Etsy and found the best possible home for this incredible Ice Capades jacket.

 

You read my goal for the year, but besides health, I’m planning on sharing with you as many wonderful vintage finds as I possibly can. Just you wait—you’re going to love what you see!

What is your focus for 2024? What’s on your vintage fashion wishlist? What is making you smile?

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Dress like a star at home

A few years ago, I made it a resolution to dress like a star at home. I thought of my existence at home as a substantial chunk of any week and decided that dressing for the occasion of day-to-day life seemed like a worthy goal. However, I didn’t want to be uncomfortable, so I thought of the elegance of vintage loungewear and hostess garments. Maybe this interests you too?

The allure of vintage fashion extends to at-home style

There’s a timeless elegance in the comfort and glamour of wearing vintage loungewear and hostess garments at home. In an internet-paced world, where comfort often takes precedence over style, vintage fashion offers an escape to an era where time, beauty and sophistication intertwined.

Imagine yourself lounging in a silk robe adorned with delicate lace trim or bold embroidery reminiscent of old Hollywood glamour. The feeling of the fabric against your skin, combined with the craftsmanship, transports you to another era. Vintage loungewear is not just clothing; it is an experience, a way to embrace the worthy arts of relaxation and self-care.

Hostess garments, worn by our foremothers for informal-but-stylish entertaining at home, exude an air of charm and sophistication. Whether you are entertaining guests or simply enjoying your own quiet company at home, wearing a vintage hostess outfit instantly elevates the ambiance and invokes refined glamour. Look for intricate details, flowing silhouettes, opulent fabrics and beautiful prints that allow you to channel the grace and poise of hostesses from eras past. Even your cat may notice!

And another thing: You most definitely can wear these pieces outside the home now! The taboos surrounding clothing meant for in-home wear are no longer observed (at least for some of the world), and it looks great to head out with a leather or denim jacket over a vintage satin nightgown, or a vintage kimono robe over a simple black dress.

But it’s not just the aesthetic appeal that makes vintage loungewear and hostess garments irresistible and more versatile than you might expect. The quality and attention to detail that define these pieces ensure a level of comfort that is hard to beat. The fabrics used are often natural and breathable; silhouettes are designed to flatter without constraint, allowing for ease of movement without compromising on style.

In a world where comfort often comes at the expense of finesse, vintage loungewear and hostess garments allow you to have the best of both worlds. These represent a celebration of the artistry, craftsmanship, and beauty that can elevate your day-to-day life.

All items from Vintage Fashion Guild members

Top Row: 1960s to 70s leopard-print rayon/acetate robe from NobleVintageCothier on Etsy; 1940s to 50s white rayon and lace robe from vintagerunway on Etsy; 1930s Art Deco dressing gown from VintageFanAttic on Etsy; 1930s hand-sewn silk kimono with a metallic jacquard pattern of pekinese dogs from magsrags.myshopify.com; 1920s pink silk and lace dressing gown from daisyandstella on Etsy.

Bottom Row: 1950s rose-print polished cotton house coat from VintageFanAttic on Etsy; 1980s butterly-print silk caftan from Wyogems on Etsy; 1950s printed silk hostess dress from StralightVintage on Etsy; c. 1970 wool long tunic dress from my denisebrain shop on Etsy; 1960s black rayon velvet palazzo pants jumpsuit from TheBlackLotusVintage on Etsy.

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My thanks

Each day, I am fortunate to pursue my passion for vintage fashion, and it is all thanks to you.

You are more than just customers, colleagues, collectors, and historians—you are a community of kindred spirits. Your stories, your style, and your support have enriched my life in countless ways. Even my musings on manatees don't seem to deter you!

You read my blog, my newsletter and my detailed (OK, wordy!) Etsy item listings and take the time to visit my website and share your thoughts. Your encouragement when I succeed and your forgiveness when I falter remind me of what a decent lot we can be. You inspire me to be better, to do better, and to see the beauty in things. Thank you.

As Thanksgiving approaches, I wish you all the happiness that life can offer, and may you be surrounded by all that brings you joy.

And now… On to the pumpkin pie!

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Manatee appointee

I have been asked by Save the Manatee Club (SMC) to help spread the word that November is Manatee Awareness Month. This is the time of year when manatees travel close to shore and into warm springs and inner waterways, where they feed primarily on seagrass.

Recently, due of decades of human-produced pollution, seagrass beds have been choked out by algae blooms leading to a massive loss of seagrass. This has lead to a horrific loss of manatees from starvation. Those that have ventured out of their winter safe havens risked cold stress and boat strikes. It’s not an easy time to be a manatee.


When SMC reaches out
I will say yes without a doubt
To raise a bit for the manatee
(You know they are my cup of tea!)


So I am doing this all November
Sharing that we must remember
The gentle giant of the sea
Otherwise known as the manatee


With boating dangers and pollution
We must provide a real solution
The many insults that they face
From the reckless human race


Entanglements with fishing line
The lack of veggies where they dine
Endangerment from climate change
Risks across their watery range


Thirty million years they’ve been around
Perfecting the art of slowing down
The manatee is ancient stuff
Although that hasn’t made her tough


The sea cow is a gentle sort
Not prone to take us into court
That’s why she needs an advocate
A helping hand that will not quit


So I support the SMC
Because they help the manatee
They clearly made the admirable choice
To be the sea cow’s human voice


All this month please help by giving
To keep the manatee simply living
To prevent her progress from regressing
—Even five bucks is a blessing!


All year round, I give 10% of my earnings from the small business of selling vintage clothing at denisebrain on Etsy. This November it is my ambitious goal to raise an additional $500 for Save the Manatee Club. You can find my JustGiving page here: https://www.justgiving.com/page/margaret-wilds-1699293737104 Thank you for your support!!


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Wearing colors of fall: Enthralled or appalled?

Pumpkin spice anyone? Or flaming orange-red?


Everyone loves an orange, red or yellow leaf falling but lots of people think they can’t wear the colors of autumn.

Many of you are fearless and wear any color you want. That's the best and I applaud you! However, many people think that the colors of fall are some of the hardest to wear. They think they look offensive in orange, boring in brown and just plain yuck in yellow.

Do you remember those color seasons, such as cool winter and warm autumn? If you're curious, here's one of many webpages that helps you find your color season: https://spottedline.com/color-seasons/

The 12 color seasons palettes as shown on spottedline.com


While anybody with warm colors in their skin, eyes and hair can happily wear a number of autumn shades, there is always a yellow, orange or brown shade that suits any person and makes them happy.

If you feel iffy about this, or just don't like the orange, yellow or brown that is supposed to suit you, try an accessory in your favorite version of the color. Or wear it in a mixture of colors that you like. Another trick is to wear the autumn shade with the color-wheel opposite of the shade if you like that color. You can also give it a try paired with black.

Ready to give it a try? I’ve got vintage fashion in oranges, yellows and browns, some already in my Etsy shop (affiliate link), and some coming very soon. Don’t touch that dial!

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The Triangle Shirtwaist Factory Fire: The horror of the tragedy casts a shadow even to this day

This Labor Day, I feel the imperative to revisit a seminal disaster in our nation’s history, The Triangle Shirtwaist Factory Fire.

A political cartoon from 1911, portraying the spectre of death (a skeleton) sitting on the burning building, with people jumping from the windows.

The specter of Death rises with the smoke and flames of the burning building as people jump and fall to their death, editorial cartoon from 1911.

On Saturday, March 25, 1911, near quitting time, a fire broke out on the 8th floor of New York City’s Triangle Waist Company and quickly spread to the 9th and 10th floors. Within minutes, 146 of the 500 employees had died in the blaze. The seamstresses—mostly young women who had recently immigrated to the U.S.—were trapped, locked inside by the management. Numerous safety violations made their rescue impossible. The women who didn’t burn alive jumped to their deaths, to the horror of the crowd on the street.

Louis Waldman, a New York Socialite, was sitting reading in the nearby Astor library.

I was deeply engrossed in my book when I became aware of fire engines racing past the building. I ran out to see what was happening … When we arrived at the scene, the police had thrown up a cordon around the area. Horrified and helpless, the crowds—I among them—looked up at the burning building, saw girl after girl appear at the reddened windows, pause for a terrified moment, and then leap to the pavement below, to land as mangled, bloody pulp. Occasionally a girl who had hesitated too long was licked by pursuing flames and, screaming with clothing and hair ablaze, plunged like a living torch to the street.

 
Detail, History of the Needlecraft Industry (1938), a mural depicting a building on fire with mourning onlookers

Detail, History of the Needlecraft Industry (1938), by Ernest Fiene, High School of Fashion and Industry. The mural was commissioned by the International Ladies Garment Workers Union (ILGWU).

Striking garment workers in 1909. Of those who died in the Triangle fire, dozens were teenagers as young as 14, and there was even an 11-year old.

The workers were subjected to dangerous and inhumane factory conditions but it wasn’t for lack of fighting for better. In 1909, 20,000 garment workers in New York City walked off the job, and the strike lasted 14 months. They made some progress with smaller manufacturers but a big factory like the Triangle Company could afford to hold out longer than the workers.

{Must see: Kheel Center for Labor-Management Documentation and Archives at Cornell University’s Triangle Shirtwaist Factory Fire Website}

On April 5, 1911, just over a week after the fire, union organizers and workers held a funeral march down New York City’s Fifth Avenue. Reports vary, but it’s estimated between 80,000-120,000 people marched for over six hours, with 300,000-400,000 people observing.

Workers protest after the fire, April 5, 1911.

Following the tragedy, public sentiment strongly favored increased safety standards and humane working conditions, and workers flocked to strengthening unions, most prominently the ILGWU. Progress was made, much due to that terrible March day.

We must learn from our own history and consider the workers who make our clothes. We in the wealthier countries are often purchasers of greatly undervalued clothing from countries such as Bangladesh, China and Vietnam and we need to realize that there is a risk in a cheap + plentiful equation. To reduce this risk we can demand fewer items for our own closets, purchase secondhand and vintage clothing instead of newly made, and demand clothing be made by decently paid workers in safe work places—even if it costs us more.

Best in slow fashion infographic

Slow fashion trumps fast fashion for many reasons. It is not just good thinking, it is a moral imperative. denisebrain graphic.

 

Select references:

Juravich, Nick .“Look for the Union Label: A History of the ILGWU’s Iconic Jingle.” New York Historical Society, April 24, 2019, https://www.nyhistory.org/blogs/look-for-the-union-label

“The Tragic Story of the Triangle Shirtwaist Factory Fire of 1911.” 5 Minute History, https://fiveminutehistory.com/the-tragic-story-of-the-triangle-shirtwaist-factory-fire-of-1911/

“International Ladies’ Garment Workers’ Union.” https://labormovement.blogs.brynmawr.edu/1915/03/26/international-ladies-garment-workers-union/

“Clara Lemlich and the Uprising of the 20,000.” American Experience, PBS.org https://www.pbs.org/wgbh/americanexperience/features/biography-clara-lemlich/

Hickey, Andrea. “The Tragedy Of The Triangle Shirtwaist Fire Was A Landmark For Workers' Rights.” Buzzfeed, Jun 2, 2018, https://www.buzzfeed.com/agh/triangle-shirtwaist-factory-fire-workers-rights-history

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4000 sales on Etsy! (and a sale to celebrate!)

That is a lot of vintage fashion that my wonderful customers have purchased.

Right now you can help me celebrate by using the coupon code HAPPY4000 at checkout for 25% off any purchase of $20 or more, or just click here (affiliate link) to have the discount automatically applied at checkout.



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Pink Power: In Fashion Beyond Stereotypes

In case you hadn’t noticed (and how could you not notice if you are reading this on my website?) pink is my favorite color. When I was a little girl I wore pink often, my room was pink and my favorite toy was Pink Bear. I have never stopped loving this color and I feel I have to say that it isn’t because I am drawn to its connection to femininity, it’s because pink gives me visceral joy. I’ve worn it all my life.

Pink has long been associated with femininity in the world of fashion, but it didn’t start out that way. In recent years, many shades of pink have surged in popularity and—thanks to Barbie and Ken—pink is as big as ever.

From runways to street style, pink is no longer confined to being just a “girly” hue. It has strengthened to become a symbol of empowerment, self-expression and even protest.

Some wearable pink history

Worn by the upper classes of 18th-century European society, pink was a symbol of social status due to the relatively high cost and newness of pink dyes. Madame de Pompadour was so fond of the color that, in 1757, the porcelain maker Sèvres developed a hue called “Rose Pompadour” in her honor.

Madame de Pompadour, 1759 by Francois Boucher.

 

18th-century (c.1780) man's suit of pink silk, silver brocade and gold embroidery, via Swiss National Museum.

Although worn by women and men both, pink was often associated with masculinity until the 19th century.

 

1866 striped silk taffeta evening dress via Kyoto Costume Institute.

Around the middle of the 19th century, men in the Western world began to wear more dark, sober tones, leaving their female counterparts with more colorful and frilly options. This is when pink’s relatively recent association with women and femininity began.


 

At the start of the 20th century, children wore white. In the World War I era boys started being associated with pink again. White was for babies, red was for soldiers, so a boy should wear pink, right? A 1918 trade publication by Earnshaw’s Infants’ Department, quoted by History Daily, stated: “The generally accepted rule is pink for the boys, and blue for the girls. The reason is that pink, being a more decided and stronger color, is more suitable for the boy, while blue, which is more delicate and dainty, is prettier for the girl.”

But then there was the jolt of a very un-dainty Shocking Pink developed by Elsa Schiaparelli in the 1930s. The color flashed in front of my eyes,” Schiaparelli said, “a color of China and Peru but not of the West—a shocking color, pure and undiluted.”

Indeed, pink was worn in ancient India and Imperial China. In India, pink is understood as a color for all, symbolic of love and joy.

Bright pink is also the oldest known color in the world, discovered inside 1.1 billion-year-old rocks under the Sahara Desert. (“World’s oldest color found in ancient fossils,” science.org.)

Nevertheless, more somber hues replaced Schiaparelli's shocking color throughout World War II.

Dress, Elsa Schiaparelli, c. 1940 via Museum at Fit.

First Lady Mamie Eisenhower wearing a pink dress by Nettie Rosenstein, along with matching accessories, painted in 1953 by Thomas Stevens.

After the war, gender-conforming roles were pushed, and the consensus was that pink was for girls. When Mamie Eisenhower wore pink for her inaugural dress in 1953, she cemented the color’s association with femininity.

 

Kay Thompson brandishing pink as Maggie Prescott in Funny Face.

Also in 1953, Marilyn Monroe sang “Diamonds are a Girl’s Best Friend” in a pink gown so radiant that one might argue that pink was an even better friend than diamonds. And what about that paean to the hue, “Think Pink” sung by Maggie Prescott, the magazine editor in Funny Face (1957).

Pink was markedly feminine in the 1950s, and the robust economy of the U.S. meant there were not only pink clothes and toys for girls, there were even pink cars for women. You could buy a suite of pink kitchen appliances or have an all-pink bathroom.


 

Sears catalog pages from 1975.

With the women’s liberation movement of the 1960s and ’70s, there was a push for more gender-neutral tones, and even baby clothes went neutral. As reported in “The Surprisingly Recent Time Period When Boys Wore Pink, Girls Wore Blue, and Both Wore Dresses” (todayifoundout.com), “In the 1970s, the Sears and Roebuck catalog even went two full years without showing any toddler wearing pink, in stark contrast to a couple decades before.”




 

Editorial photo by Oliviero Toscani, Elle, 1987. Roberta Chirko, model. Via barbiescanner on Flickr.

The bright and bold 1980s saw a resurgence of pink, and not just for little girls. Barbie, who had come on the scene in 1959 wearing clothing worthy of a best-dressed list, began being associated with pink in the 1970s, and by the mid ’80s, fashion magazines even touted Barbie Pink as a major trend. In 1991, the Susan G. Komen Breast Cancer Foundation began symbolizing a show of support for ongoing research for a cancer cure with a pink ribbon.

 

The new pink-woman connection

Courtesy of Valentino.

Class, gender, commercial use…pink associations have been in perpetual flux. If you were born between 1980 and 2000, you may strongly associate bright pink with feminism. Think of the 2017 Women’s March, a worldwide protest movement against U.S. President Donald Trump. Remember those hats? Bright pink has become a symbol of women’s reproductive rights—it’s Planned Parenthood pink after all. At the same time Roe v. Wade was overturned, Valentino’s runway collection was primarily hot pink. CodePink uses a vibrant magenta to symbolize women working for peace. Flipping its connection with sweet femininity, pink has proven to be a powerful emblem for women.




Besides women’s activism, pink has been adopted increasingly by the LGBTQ community. Starting in the 1970s, gay activists took to wearing a pink triangle as a defiant and proud symbol, diametrically referencing the very dark time when Nazis forced men they had labeled as gay to wear pink triangles. (“How the Nazi Regime’s Pink Triangle Symbol Was Repurposed for LGBTQ Pride,” TIME.)





Blame it on Barbie

In 2018-2019, The Museum at FIT held an exhibition entitled Pink: The History of a Punk, Pretty, Powerful Color, organized by the museum’s director and chief curator, Dr. Valerie Steele. It was (and is, by way of the accompanying book by Steele) an exploration of the historical context and the many meanings humans have given all shades of pink.

Margot Robbie and Ryan Gosling in Barbie. As if you didn’t know.

And so we come to Barbie in 2023.

Just the whiff of Greta Gerwig’s Barbie helped make “Barbiecore” fashion the major trend of 2022, according to Lyst’s “Year in Fashion” report. Now that Barbie is a blockbuster hit movie, it’s hard to see pink’s star fading. But what does pink mean in 2023?

 

Dr. Steele herself said, in an interview with CNN, “The 150-year-old notion of pink as synonym with fragile femininity brought forward by the West is being challenged. Pink is now having a ‘cool’ phase: It’s hip, it’s androgynous, it’s strong. And it’s here to stay.” Even since the FIT exhibition, she said, “we’ve seen the rise of millennial pink as an ‘It’ hue, but also its appropriation by feminists around the world as a powerful, socio-political mark.”

Referring to the trending bright pink, Katy Kelleher wrote, “It’s plastic, it’s neon, it’s fluorescent, it’s shocking, sexy, contemporary, and nostalgic all at once. It’s tacky on purpose, camp by design …Who wouldn’t want to pick the angriest, sexiest, loudest, oldest pink on the planet? (“Forget Pantone, Barbiecore Pink Is The Color Of The Year” Refinery29, last updated August 18, 2022.)


The last word goes to the stunningly original and prescient Elsa Schiaparelli, who described her shocking pink as “Bright, impossible, impudent, becoming, life-giving—like all the lights and the birds and the fish in the world put together.”


As a pink lover, I can only hope my favorite color keeps being fashionable, controversial…and powerful.

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It's denisebrain's Prime Vintage Day

It's denisebrain's Prime Vintage Day! If you're not too busy with that ~other~ Prime day, shop my Etsy store at 25% off through July 13! No coupon needed.

I prefer glamazons to Amazon, don't you?

Affiliate notice: If you click on a link and make a purchase, I receive a wee bit of affiliate income, at no cost to you.

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Shifts and Sheaths

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Shifts and Sheaths

Do you know the difference between a shift and a sheath? These two dress silhouettes have often occurred at the same time in fashion. I focused on the 1950s and 1960s versions of these for this Vintage Fashion Guild Parade recently. The VFG Parades take place each week, and there’s a new theme every time.

Shifts & Sheaths

Should she sheath, or should she shift?
Surely she won't give either short shrift

In fifties, sixties, she showcases
In sheaths and shifts, different places:

The waist in sheaths is the showiest spot
While shifts show shins—and nothing taut

Shapely sheaths make sharp shadows,
While short shifts show that knees have values

Schiap, Schnurer, Schrader, Shaheen
All made sheaths and shifts umpteen

Whether you shop, shimmy or sell shells by seashores
Shirk neither sheaths nor shifts from VFG stores!

You can see the whole VFG Fashion Parade in the forums, here: https://forums.vintagefashionguild.org/threads/shifts-and-sheaths-the-vfg-fashion-parade-for-the-week-of-june-12th.80265/

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A journalist models denisebrain vintage items ...and I interview her

You know you’re going to have a good day when someone visits with many pairs of vintage shoes. At least I know I will. And I had such a day recently when Chey Scott came over to model some vintage fashions for me, and brought along a large tote filled with her shoes that we hoped would go with my outfits.

Chey is not a model (although she could be with her poise and beauty), but a journalist, an award-winning journalist at that. I’ve been interviewed by her, and the results have been in The Inlander, the weekly paper for which Chey is the Arts and Culture Editor. The idea of asking her to pose for my photos was a spur-of-the-moment inspiration. I knew that Chey had a penchant for vintage fashion (see her Instagram @sewvintagewritemeow and her Inlander articles on the subject), and I thought why not ask? And she said yes!

Chey made a beautiful Cinderella in this gown, now in my shop.


And of course, since she is a journalist, it seemed fitting to turn the tables, and get Chey’s take on wearing vintage.

Maggie: Do you wear top-to-bottom vintage fashion, or do you prefer to mix it with newer items?

Chey:
Most days, I am wearing at least one thing that’s modern, however there are times I am wearing 100 percent vintage (minus undergarments, of course). The modern pieces I wear with vintage tend to be wardrobe staples, like a plain T-shirt or modern shoes that complement the vintage aesthetic I’m aiming for. Sometimes, though, I may just feel like wearing modern skinny jeans with a vintage T-shirt or blouse, and that’s one of many reasons why vintage is so fun and fabulous — there are no rules! Also, when I’m just hanging around the house, I definitely don’t wear anything vintage because I don’t want to damage any of my one-of-a-kind-pieces or cause excess wear. 


M: What is one of your favorite vintage fashion items and why is it so?

C:
Oh gosh, this is such a hard question because I have so many! 

When it comes to items that are very “me,” I’d have to say the very first Alice of California / Alice Polynesian Fashions brand palazzo jumpsuit I found a couple years back. This was the piece that introduced me to the brand, which is now one of my favorites. It has a black background and a border-esque print of neon pink and orange flowers with green leaves on the bodice and bottom of the wide, billowing legs. It’s barkcloth, which is also one of my favorite vintage fabrics, and has a super chic, draped high neck. I wore it to a concert a few summers ago, and it definitely turned heads!

 

When it comes to items that are “practical” and more everyday, I have the most amazing pair of 1950s deadstock, deep indigo blue jeans. They have a wide leg cut, super high waist, bright orange contrast stitching, big patch pockets on the back and that perfectly crisp, stiff feel from being never worn. The best part is the brand and the label on the back: “Old Kentucky Well Made Sanforized” embroidered in gold thread on a black patch. Something about that label just adds the most charm and personality to these jeans, which I wear often, styled all kinds of ways!

I also have several vintage dresses — one formal and two day dresses — that my dear, late grandmother made for herself in her 20s and 30s (during the 1950s and ’60s) which I cherish deeply. 

 

Another very special piece is a late ’40s, early ’50s letterman jacket from Washington State University — my alma mater — that I somehow scored on Etsy one late night for an incredible deal. The catch was that it needed many major repairs to the knit wool cuffs and collar, which I painstakingly took on. The seller told me it was her father’s, who attended back when it was still Washington State College, so the iconic cougar silhouette logo patch on the front has a ‘C’ instead of a ‘U’ for its mouth. It’s a highly collectible piece that I treasure for its provenance, my incredible luck in finding it, how it unites my love of vintage with being a WSU alum, and the time I put into restoring it to wearable condition.

M: Do you have any favorite vintage labels or designers?

C: As mentioned, I love the Alice brand!

Others I’m drawn to include Alex Coleman, Bobbie Brooks, Judy Bond blouses, John Abbott dresses, Mode O’Day, Jantzen, Pendleton — all high quality brands whose tags fill my closet(s)! I also adore vintage military-issue pieces and own many pairs of pants originally made for service. A few favorites are my navy wool fall-front sailor pants, some side-buttoning Vietnam-era field nurse pants, and a pair of deadstock 1940s WAVES wool slacks.

 

M: Do you collect any particular vintage fashion item?

C: I have a growing collection of vintage novelty print tops with cats! 

I also love 1960s era shoes, and have many pairs in all colors. The wearability and comfort of a low block heel can’t be overstated! I have a large number of 1960s shift dresses in bright, colorful patterns, as well as many pairs of 1950s denim and ’60s palazzo pants, including my jumpsuits. So there are definitely items I gravitate towards.


M: What do you consider the biggest challenges in finding vintage clothes you’d like for yourself?

C: I don’t have too many difficult challenges, to be honest. The competition as a buyer to get good deals or snag in-demand pieces from some of the more well-known online vendors can be frustrating, at times, but I spend a lot of time shopping, both locally and online, to find good deals. While I’ve definitely splurged on some grail-level pieces, the amazing, unexpected scores even it all out, or at least that’s what I tell myself to justify my spending… 


M: Have you ever talked someone into giving vintage fashion a go?

C: I hope that my coverage of the vintage scene in the Spokane area has inspired others to go out and visit the many amazing shops we have here, because they need that support to stay in business.


M: What’s your holy grail vintage item?

C: Another very tough one, because there are many — lots of things I’ve even found but haven’t hit “buy” on simply because I also have to feed and house myself, ha ha. 

Chey in a 1920s rayon jersey dress, now available in my Etsy shop.

I would love to someday own a true vintage, 1920s flapper dress that’s sturdy enough to wear (with care). I have come across many I love, but they’re often quite expensive, as is to be expected. I think the main thing holding me back, besides budget, is fear of it not fitting right or getting damaged if I were to wear it. If I did own such a piece, I’d want to wear it out for the right occasion because it deserves to be seen. At the same time, I’d be terrified of accidentally ruining it!

 

Thank you, Chey, for being a wonderful model, and for sharing your experience with vintage fashion! I hope you find that exact-right flapper dress.


The links to the two items in my Etsy shop are affiliate links. If you click through and make a purchase (any purchase on Etsy) I earn a small amount of money at no cost to you.

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