Just in time for April Fool's Day, I'm dredging the bottom of my WHATWERETHEYTHINKING?? file, including such favorite categories as BADvertising, haute torture, beautifiers for when you have nothing to lose, and that perpetual favorite: 1970s men's fashions. 

After all, what could go wrong?

After all, what could go wrong?

Looks like something that would provide a really long sleep. (Popular Mechanics, 1924)

Looks like something that would provide a really long sleep. (Popular Mechanics, 1924)

After all, you can't be disappointed if you are no longer living.

After all, you can't be disappointed if you are no longer living.

Flesh-reducing soap, now made with SIX types of corrosive bacteria!

Flesh-reducing soap, now made with SIX types of corrosive bacteria!

Still another practical way to get that great physique.

Still another practical way to get that great physique.

Ummm...

Ummm...

Tape worms preferable.

Tape worms preferable.

You know it makes sense.

You know it makes sense.

Bat those eyelashes...if you can summon the energy.

Bat those eyelashes...if you can summon the energy.

Now with glamour trim!

Now with glamour trim!

Make sure to coordinate with your dishwasher.

Make sure to coordinate with your dishwasher.

Frostbite far preferable.

Frostbite far preferable.

Modess... for that magical time of the month when everything you read just looks like a bunch of flowers.

Modess... for that magical time of the month when everything you read just looks like a bunch of flowers.

Pick a Pair of drunk advertising geniuses.

Pick a Pair of drunk advertising geniuses.

1974... Well, it kind of goes with the hair.

1974... Well, it kind of goes with the hair.

Super disturbing. 

Super disturbing. 

Super creepy.

Super creepy.

Ah man, noooo, not the light blue!

Ah man, noooo, not the light blue!

Sears—for all your space-cult family needs.

Sears—for all your space-cult family needs.

No...on so many levels.

No...on so many levels.

Crochet for men…Each one more terrifying than the last.

Crochet for men…Each one more terrifying than the last.

Things WOULD happen.

Things WOULD happen.

That's super special for sure.

That's super special for sure.

This woman has herself a little acetate sandwich.

This woman has herself a little acetate sandwich.

What is choice B?

What is choice B?

The rest of you might go up in flames, but your crotch will be safe and sound.

The rest of you might go up in flames, but your crotch will be safe and sound.

A gas mask for typists—because you know you'd want to keep typing during an air raid.

A gas mask for typists—because you know you'd want to keep typing during an air raid.

No, thanks. 

No, thanks. 

Just speechless.

Just speechless.

But really, I'm considering that glamorous shower hood for April showers...

3 Comments