With an awful lot of cheaply made, poor fitting and/or badly designed clothing available now, I do sometimes wonder what the future's idea of vintage clothing will be. What other than couture fashion will be worth having from the year 2011? Will clothes even make it long enough to be worn in 2031?
I've decided to search out clothing that meets my idea of really worthwhile: 1. well designed, 2. well made, 3. created by reasonably-paid people working in safe, humane conditions.
A label known to vintage collectors is Marimekko, a Finnish company in existence since 1951. Marimekko has always been known for its bright modern prints and clean-lined clothing, and I'm delighted to see that the current designers have carried on these traditions.
Responding to my request for information about the manufacture of Marimekko's clothing, the Communications Coordinator Minttu Kuoppala wrote that Finland is responsible for 36%; more than 80% is manufactured in the EU. Wherever the clothing is made (and some is made in developing countries) responsible sourcing is part of the company's business strategy.
New clothing by Marimekko has my vote for Future Vintage!
Do you have any suggestions for this series? Any favorite labels that meet my 3 requirements? Any individuals making clothing that you believe has a great future as well as a great present?